Purposeful Seeding and Strategy is a Los Angeles-based social impact, marketing and communications agency specializing in talent and influencer seeding, bridging cross-sector partnerships, nonprofit campaign development, event activation and production, and advertising strategy. 

Led by Michelle Cho, with more than 20 years of experience spearheading hundreds of impactful celebrity and entertainment campaigns for nonprofit organizations, Purposeful Seeding and Strategy pairs mission-driven institutions with talent, brands, and companies that share its values.